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Sporting Fashion

Sporting Fashion
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As early summer begins to approach it is met with an influx of sporting events, providing ample opportunities to both update and replenish your wardrobe to keep it refreshed throughout the summer months.

Not only do these sporting events provide the perfect excuse to go out with your mates but also the opportunity to attend and show off your new stylish image. Throughout June 2010 there are quite a few major sporting events taking place, such as the World Cup, Wimbledon, Royal Ascot and the Henley Regatta. These events offer distinct stylistic options, allowing you to have a diverse variety of clothing within your wardrobe, both event appropriate and all around everyday stylish. Styling advice for these events shall be further discussed, but it should also be considered that inspiration from any sporting event can be used to keep your wardrobe refreshed, whether it is derived from the Open, a cricket test match, a sophisticated Grand Prix or the Tour de France. It is also important to remember that virtually anything goes when taking inspiration from a certain sport’s fashion but to make sure that it is more inspiration than fancy dress, subtle is the key.


The biggest event to take place within June is the World Cup. 2010 marks the world’s 15th World Cup, with Brazil or Spain predicted to be the likely winner, as well as pundits claiming it will finally be England’s year. With World Cup fever mounting and tension building between fans, it does not matter which team you are supporting as there is a fashion for all to be worn to show your support. The key to a World Cup look is to be relaxed and comfortable as you will probably be stressed enough from the game rather than worrying about what you are wearing! There are a variety of options for this look, for instance you can be patriotic and stick to team colours through a simple tee, shorts and sandals, thus being more suitable for warmer match days. For cooler evening match nights, relaxed, loose fitting jeans, such as All Saint’s Requiem Runner Jeans (£65)[Pic1, below] combined with your official England t-shirt, or take a different approach with Paul Smith’s red tee with match sticks on it. (£39) [Pic2] Layer this with an on trend cardigan, such as Reiss’ ribbed, blue Shawl cardigan (£89) [Pic3] and to finish the patriotic look, Paul Smith’s red, white and blue Gyozo trainers. (£74)[Pic4]


If you prefer a more relaxed event, and enjoy drinking Pimms spritzers, eating strawberries and cream and being amongst royals, as the Queen shall be attending on June 24th, then this is the sporting event for you. Wimbledon returns at the end of June, and as it has taken place since 1877, it’s the world’s longest running tennis event and considered the most prestigious of them all. Although British tennis players have not fared very well in recent years, Andy Murray is showing a glimmer of hope for the future, and thus, it could never be as important to show your support and get extra use out of those union jacks bought for the World Cup. Although the tennis players at Wimbledon have a strict dress code, mostly comprising of white, for us fans it can be slightly less dull. With the likelihood of Wimbledon taking place on warmer days with slight summery showers (so remember those umbrellas) there are many options to be worn. The most important brands to get this tennis look are Fred Perry and Ralph Lauren, who have designed a special Wimbledon themed Polo Range.


However similar looks can easily be found and copied for less the price on the high street. For a more sunny Wimbledon day look a Polo Ralph Lauren Wimbledon mesh polo shirt in a forest green would be ideal (£75) [Pic5] combined with Farah Vintage Walker Slim Fit Chino Shorts (£50) [Pic6] and some tennis inspired shoes, such as, Fred Perry Authentic Vintage Tennis Plimsolls (£35). [Pic7] To make the look more conservative, perhaps, replace the shorts with biscuit coloured chinos and brogues.

Another sporting event which we are able to channel inspiration from and be bang on trend is the Henley Regatta. The Henley Regatta is a rowing event held every year on the river Thames by the town Henley-on-Thames and lasts for five days. The event allows for both nautical and preppy inspiration and is considered more of an upper class, exclusive event to be enjoyed with friends. These looks do not have to be viewed as trends which must be worn individually but can also be combined to produce an even more fashion forward look. For instance, the most important shoe of the season within the nautical trend is the deck shoe, such as Sperry’s Top-Sider Deck shoes (£75) available at ASOS.[Pic8] These can be combined with Hilfiger’s Denim 3/4 Chino Shorts, [Pic9] TOPMANS’s red and white striped shirt, collar up (£26)[Pic10] and River Island’s white stripe nautical blazer (£69.99). [Pic11] For the fashion forward of you out there, this look could even include a straw trilby hat, such as Reiss’ £35 option. [Pic12]


Our final event to help replenish your wardrobe is Royal Ascot, offering a good old sophisticated option. Royal ascot is one of the world’s most famous horse racing events, long enjoyed by the upper classes but now enjoyed by all, and used as a medium to show off cutting edge fashion and generally as a reason, much like Grand National week, to get dressed up and make an effort. For those of you who are fed up of mass casual, informally dressing, then this is the event of the season for you. Inspiration from this event can be viewed as making an investment into a more expensive, sharp tailored suit or using stylistic knowledge when shopping on the high street to make your purchase look just as expensive. For example, using TOPMAN tailoring as a cost effective example, take a Black and Navy Shawl Jacket (£100) [Pic13] tapered trousers in black (£60) [Pic14] with a white shirt with black contrasting buttons (£20)[Pic15] and purple Leather Blunt Shoes (£70) to add a slight touch of colour. [Pic16]



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